We have asked a furniture and miscellaneous goods store to cooperate and set up a booth at a corporate event.

As an in-house designer, I was in charge of negotiating the exhibit, designing the booth, and laying out the furniture and equipment. However, due to budgetary constraints it was difficult to allocate funds to booth design, so we ended up asking the store for their cooperation for a pittance.

It's a nice shop with a natural Nordic feel that is rooted in the local community, and I personally frequent it regularly.

The shop staff are extremely knowledgeable about how to handle and maintain furniture, and it's clear that this is a furniture store that sells its products with love.

Apparently this shop originally started out selling paulownia chests, but now in addition to these they also mainly sell Scandinavian furniture and interior accessories, and they also repair old paulownia chests.

For this booth, we focused on the fact that using cardboard boxes to transport items for the exhibition is a necessary expense, and adjusted the number of boxes so that they could be laid out as partitions. We asked the stores to take back the boxes after they were finished using them, and reuse them when they dismantle the booth and when they sell goods in the stores, which was a simple initiative that did not produce waste.

In addition, the exhibition space has a very high ceiling and is far from the image of an interior room where furniture would be installed, so we created ceiling partitions using frames and fabric to create a partition that acts as an indoor space.

The cardboard boxes serve as the background to the spatial design which focuses on the furniture and objects, and act as the main transport containers for the journey to and from the store. Despite being white cardboard, they play an excellent supporting role.